Back to our Insights
Back to our Insights

AR and VR Improve Collaboration and Productivity In Enterprises


Charlotte Mallo

Enterprise applications for hand tracking and gesture recognition in Augmented Reality and Virtual Reality are changing the way workforces collaborate on projects from ideation to design, development and distribution, significantly improving productivity.

The ability to engage virtually with gesture controls has arrived. At CES this year, Qualcomm’s Head of XR, Hugo Swart, said that the company’s mobile Snapdragon chipsets are now in more than 30 AR and VR headsets including Oculus, Microsoft, Lenovo, Vive, Pico and Nreal. With Clay AIR’s technology integrated into the deepest level of the tech stack in the Qualcomm Snapdragon chipsets, hardware-agnostic hand tracking solutions can be integrated without any changes to existing VR and AR hardware currently used in enterprise markets.
This flourishing ecosystem provides a platform for natural and seamless interaction with the digital world across enterprise use cases. The enterprise AR industry alone is set to reach $14.2B by 2022 (ARtillary Research)- improving overall productivity, increasing engineering quality, and creating new products and services.


Audi, BMW, Mercedes-Benz and Volvo are prominent leaders in innovation, and all early adopters of Augmented Reality and Virtual Reality technology for the manufacturing process. 

Audi is testing a ‘holodeck’ for assessing the design of new vehicle models, where development engineers and production experts can gain a realistic impression of a new model at a very early stage (Audi Newsroom). This reduces and even replaces in some parts of the process the need for complex testing on physical prototypes, thus increasing the overall productivity. 

In the assembly line, Mercedes-Benz has developed a virtual assembly station to test critical steps well in advance of production (Mercedes-Benz). It’s even possible to virtually test drive new designs on a test-track with Volvo Cars, using premium headsets like the one developed by Varjo (Varjo). 

Each of these use cases of Augmented Reality and Virtual Reality in the automotive industry aims to achieve a hands on experience with luxury products that hand tracking and gesture recognition can deliver. 


Startups and delivery platforms such as REFLEKT, Ubimax, Scope AR, Atheer and Upskill enable clients to implement AR into enterprise workflows. With the majority of workforces operating remotely, the demand for remote support in aviation has drastically increased. Cargo planes that deliver essential supplies require regular safety inspections that are, in the USA, now allowed to be conducted remotely. 

With Atheer’s Augmented Reality Management Platform, teams are able to collaborate remotely for maintenance, repair and overhaul operations. 

On the ground, Virtual Reality can assist in crew training to ensure safe takeoff and landing. Virtual Reality is also used for pilots’ in-flight training simulation that can otherwise require expensive and bulky professional devices (Atheer). 
The Microsoft HoloLens has proved popular in enterprise use cases, and with Boeing, studies have shown that its use results in a 90% improvement in first-time wiring for tankers and freighters, reduces the time to wire by 30% and saves millions of dollars per aircraft, the company said (The Enterprisers Project).


Augmented Reality and Virtual Reality in the construction industry is improving every step of the construction process and workers’ productivity. 

3D model inspections are used to detect and correct coordination areas between electrical systems, plumbing, ventilation and aesthetic design. This allows clients to experience projects prior to physical construction and make adjustments throughout the building process. 

3D models in Virtual Reality are also used for training in a variety of roles such as crane operation, repairs, and on-site safety to prevent injury and damage to equipment, while Augmented Reality can power hands-on experience and training prior to entering a jobsite.

Hand tracking and gesture recognition for enterprise

The introduction of more efficient, natural and intuitive controls through hand tracking and gesture recognition will enhance the tool sets that are already available for enterprise applications in Augmented Reality and Virtual Reality. By using these technologies and software solutions in enterprise applications, businesses can yield significant savings by equipping employees with efficient and effective means to engage. 

If you are interested in learning more about hand tracking and gesture recognition for your specific use case in enterprise markets, reach out to anyone on our team.



Bringing natural interaction to the virtual and augmented world.